FROM SOIL TO BOTTLE: AVID VINES’ PURSUIT OF HIGH-QUALITY, ENVIRONMENTALLY-FRIENDLY WINES

Organic farming is on trend and demand shows no sign of settling down. A new generation of more aware consumers, who are also more sensitive to sustainable practices has taken up a larger share of the marketplace. It is definitely in the interests of Champagne producers to adapt to this demand, which cannot be ignored.

In terms of taste, switching over to organic wine growing is consistent with achieving superior quality products. Organic Champagne is fruitier, purer, more potent, more vibrant and it even has more flavor! In spite of the challenges and difficulties that winegrowers may have to deal with once they decide to make the switch to organic, the results of the finished product are excellent proof of how organic equals quality.

Important! Organic growing is limited to viticulture. What that means is all the work on the plots of land, through to the harvest. In fact, the use of chemicals is permitted during vinification. A vintage might be labeled organic, but there may be some chemicals used in the winery. The processes of actual vinification are often dependent on the approach of the enologist. Enologists normally limit their use of chemicals to a minimum when preparing their vintages.